Worldview and Frame

Was reading all marketers are liars.....and I came across these two words, Worldview and Frames. It says if you can understand worldview (group of consumers having same belief about something) and frame your marketing strategy around it, that may help you get attention from consumers and possibly a sale.

And I see some of the marketers adopting this strategy

1.      Nihar oil ad says 2% of its revenue will be spent on children’s education – are they trying to target consumers who believe in charity?

2.      Red Label chai, tasty bhi aur healthy bhi – are they trying to embrace consumers who think tea is good for health or change the view of consumers who think tea is bad for health? Or both?

3.      Ad on Tata unpolished dal – are they trying to attack the worldview that polished dal is good?

4.      Flipkart, Ebay everybody seems to be talking about 100% guarantee on products – are they attacking the worldview that online buying is not safe?

5.      Small IT companies claim to their prospects about personalized attention – they are targeting the worldview (group of prospects having same view) that biggies cannot provide personalized attention to customers.

Interesting to see how companies are framing their marketing strategies around worldview.