Saw an article today by a well known CMO of retail giant talking about their technology initiative with respect to BI for understanding consumer buying patterns, Social Media investments for brand building exercise and investment on mobile technologies for m-commerce and promotion through QR code and coupons.
Early this month, I attended a conference and the analysts there were hinting that CIOs needs to redefine their role to enhance their relevance in the organization. Was dealing with couple of large retailers on their mobile strategy and interestingly the budget for all mobile app development was with Marketing than with IT.
Cloud computing has literally simplified the entire work around capacity planning, procurement, on-going maintenance, up-time etc, which use to take up a large part of CIOs time. Secondly business is increasingly embracing outsourcing of non-core business activities like, IT Global Service Desk, Infrastructure Monitoring and Support and ERP support, which is then shrinking the internal IT team owned by CIOs. And Social Media, SEO and Mobile App development and related budgets are assigned to CMOs (at least in the B2C space).
Are all these trends pointing out that CIOs needs to reinvent themselves? Possibly seek ways to broaden their role? May be play a business role along with owning IT? I don’t know the exact answer to this but somewhere it seems a change is on its way.
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