Collecting a lot of money in small transactions from a large set of people and then giving a portion of that money back to few individuals in large transaction, and in the process earning a hefty profit. Well I am talking about the transaction cycle around KBC (Kaun Banega Crorepati).
Products companies sell their products to common man (small transactions with large set of people), to increase their sales, they advertise further in KBC, KBC gets a portion of what the product companies earned from common man, KBC then invites common man to their show and pay winners a portion of what they earned from product companies (large transaction with few individuals, in other words winners).
You are right this is the way most transaction cycle work around advertising / TV shows, but I never got it this clear until I started thinking about it while watching KBC…. and in case of KBC it is slightly different, it starts with majority common man shelling out money to minority common man receiving a part of the same money back (while in case of other TV shows you only get entertainment)
Products companies sell their products to common man (small transactions with large set of people), to increase their sales, they advertise further in KBC, KBC gets a portion of what the product companies earned from common man, KBC then invites common man to their show and pay winners a portion of what they earned from product companies (large transaction with few individuals, in other words winners).
You are right this is the way most transaction cycle work around advertising / TV shows, but I never got it this clear until I started thinking about it while watching KBC…. and in case of KBC it is slightly different, it starts with majority common man shelling out money to minority common man receiving a part of the same money back (while in case of other TV shows you only get entertainment)
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