If something (product or service) is number one, it is easier to buy because
- There is a lot of social proof around (testimonials)
- Doesn't need a world of buying analysis (there is no competition for number one)
- Pretty easy to justify your decision to your boss (after all you bought the number one product or service)
- People around you readily accept that you have made the right choice
- And in the event something goes wrong with what you bought you still get the benefit of doubt
This doesn’t just hold good for products or services, it holds good for you as well.
So are you striving to be number one? And helping your employer buy YOU?
- There is a lot of social proof around (testimonials)
- Doesn't need a world of buying analysis (there is no competition for number one)
- Pretty easy to justify your decision to your boss (after all you bought the number one product or service)
- People around you readily accept that you have made the right choice
- And in the event something goes wrong with what you bought you still get the benefit of doubt
This doesn’t just hold good for products or services, it holds good for you as well.
So are you striving to be number one? And helping your employer buy YOU?
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