Outside-In approach - Sales

Outside-In approach - Sales
It's about what your prospect wants than what you can offer
It's about what the prospect thinks is the right price to pay than what it cost you
It's about connecting with their aspirations and needs not yours
It's about their perceived value gain than your value proposition
It's about your alignment with them than theirs with yours
It's about their trade-off and opportunity cost not yours
It's about their convenience and urgency not yours
It's about their emotions/desire/interest/stress not yours
It's about their business competition not yours
Think Outside-In.