Differentiator

Differentiating is an act of capturing prospect's mind by showcasing something unique about your product or service. Everybody talks about differentiating in marketing and in sales, yet very few companies are successful in it, why? 

To build your differentiator, you need

- Profound understanding of your target customers and their needs + aspirations (depth & breadth)

- Quitting many things to focus on few

- Withstanding tough time when others would quit (less competition)

- Willingness to Invest Time, Energy and Money on features/services which no one is offering today

- Striving to be the best in the world (killing mediocrity)

- Ability to connect the dots forward

- Embrace Creativity & Fun at work

- A leader who can pull all of these together

Do you or your company have these?